PLAN OF ACTION AGAINST THE FIRE: EDUCATIONAL PROGRAMME BOMBI , THE FIREFIGHTER

BIANCHI ENRIQUE CARLOS; SANCHEZ CAROLINA; M. MERCEDES GALAN-LADERO; HELENA ALVES

CASE STUDIES ON SOCIAL MARKETING. A GLOBAL PERSPECTIVE

SPRINGER

Lugar: Badajoz; Año: 2019; p. 25 - 36

Between 2005 and 2010, within the framework of the Policy of Wildfire Preventionimplemented by the Government of Córdoba Province (Argentina), the ?Primary SchoolSessions on Prevention of Fires of Hills and Grassland? took place.This educational plan of action was jointly carried out by the Department of Preschool andPrimary Education (Ministry of Education), the Bureau of Environment of Córdoba and theFoundation of Environment, Culture and Development. The complexity of the issue of firerequired an approach that integrated institutions related to prevention, fighting andremediation of fire; therefore, a jointly work was coordinated.This social marketing programme not only attained awareness increase within the populationbut it also eventually allowed to diminish fire hotbeds in the province.