Resumen:
The purpose of this case is to contribute to the debate on the integration of sustainability and social responsibility (SR) in the management of organizations. This discussion has generally focused on the sustainability and SR actions carried out by companies (the what), or on their motivations to integrate them into management (the why), and less on the understanding of the change process faced by organizations to evolve towards ?sustainable business? models (the how).This case proposes the approach of a sustainable business model, with an integral vision of social responsibility and sustainability (SR&S), from the perspective of a university-managed public pharmaceutical company: Laboratorio de Hemoderivados de la Universidad Nacional de Córdoba-UNC (Blood Derivatives Laboratory of the National University of Córdoba), Argentina.The analysis is aimed at the evolution of its business model, consumption actions and responsible production and sustainability reports, from a systemic vision that involves the wide variety of stakeholders related to the laboratory, emphasizing SDG 12 responsible production and consumption in terms of its dual role as a public company and university.