Villavicencio - Banco de Bosques: "Leave your Mark, a Reserve for More Reserves". Marketing Campaign to Recoverd forests from Argentine Chaco.

BIANCHI ENRIQUE CARLOS; SANCHEZ CAROLINA; BRUNO JUAN MANUEL; M. MERCEDES GALAN-LADERO; GALERA-CASQUET, C.; HELENA ALVES

Cause-Related Marketing

Springer Nature Switzerland

Lugar: Cham; Año: 2021; p. 1 - 447

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.