Diferencias entre estudiantes de distintas universidades en su interpretación de la responsabilidad social interna

LICANDRO, OSCAR; SÁNCHEZ-HERNÁNDEZ, ISABEL; BURBANO VALLEJO, EDY LORENA; BIANCHI ENRIQUE CARLOS

Responsibility and sustainability

Latin American section of the International Association on Public and Nonprofit Marketing (AIMPN/IAPNM LATAM)

Lugar: Latin American section of the International Association on Public and Nonprofit Marketing (AIMPN/IAPNM LATAM); Año: 2022 vol. 7 p. 24 - 24

2340-5813

he contents on Social Responsibility that it teaches in universities have an indirect impact on theirapplication in companies, because these contents influence the way future business leaders interpret and apply this concept. The research was designed with the objective of evaluating whether the knowledge and opinions about Internal Social Responsibility acquired by students from different universities coincide or diverge. A self-administered and structured questionnaire was applied to a non-probabilistic sample of students from three universities located in: Colombia, Spain and Uruguay. Batteries of indicators were used that measure: 1) the way in which students interpret the concept of Internal Social Responsibility, 2) their knowledge about the functions that the human resources area must fulfill when applying Social Responsibility and 3) their opinions about the benefits generated by Internal Social Responsibility for the relationship between companies and their employees. This do