Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing and Behavioral Economics.

BIANCHI ENRIQUE CARLOS; VAZQUEZ BURGUETTE, JOSE LUIS; M. MERCEDES GALAN - LADERO; ANA LANERO CARRIZO

Springer Texts in Business and Economics?. Springer.

Lugar: Cham; Año: 2022 p. 25

978-3-030-04842-6

This book approaches Responsible Consumption and Sustainability from a CRS, social marketing and behavioral economics perspective, including cases from different regions around the worldOur aim is to create a book where we can find high-quality cases about the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market, and on the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kind of organizations (Public Administration, NGOs, and businesses), preferably from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives.International cases are particularly welcome. The chapters should be written for classroom use; that is, the cases should be written in a manner which help students in business schools / universities and their lecturers.