The Transformation of Medium-Sized Companies Within the Digital Paradigm A Model to Address the Problematic

ARGENTO, ROSA

STRATEGIC MANAGEMENT JOURNAL

SMJ & WILEY-BLACKWELL

Lugar: CHICAGO; Año: 2016

s a result of the inrush of the new digital paradigm, which affects not only the economic activities, companies need to adapt to a context in which digital technologies quickly penetrate.We performed an exploratory study in medium-sized companies of Córdoba, to identify which are the main conditioning factors of the reconversion process. Our research indicate that the main challenge of this companies is to handle a work schedule and the subsequent resource allocation that supports the current business model while transformation conditions towards the future are developed. We have designed a methodology, which promotes the company transformation towards a management system that streamlines exploitation, while energizing exploration, so as to achieve the necessary reconversion in dynamic markets in a resource shortage scenario. A management system represents the set of decisions that shape the company in its interaction with the economic sector in which it operates. It implies defining