YPF SUSTAINABILITY: RENOVATION OF SERVICE STATIONS AND YPF FULL STORES

BIANCHI ENRIQUE CARLOS; BIANCHI CECILIA; BIANCHI ENRIQUE CARLOS; VAZQUEZ BURGUETTE, JOSE LUIS; M. MERCEDES GALAN - LADERO; ANA LANERO CARRIZO

Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing and Behavioral Economics.

Springer Texts in Business and Economics?. Springer.

Lugar: Cham; Año: 2023;

YPF celebrated its 100-year anniversary on June 3rd, 2022. Recently, more than 300 YPF service stations and their YPF Full stores from all over the country have been renovated, following environmental and social sustainability criteria. Today, they not only have state-of-the-art pumps but also an area to rest or relax and food stores where travellers and customers may enjoy a meal with healthy gourmet products.This case study describes the remodelling program carried out by YPF which followed three sustainability criteria in: a) construction, including the use of sustainable materials such as thermal material or special glasses resistant to shocks and sudden changes in temperature, b) the use of modern technology in touchless activation devices and lights with motion sensors that save resources and help comply with health care (hygiene) regulations, and c) investments in solar collectors to heat water and generate solar power to reduce energy costs.Following the 12th sustainable development goal (titled responsible consumption and production), the program demonstrates YPF’s environmental care commitment and social commitment to its customers, assumed since it launched the renovation plan for its service station and FULL stores. LEARNING OBJECTIVES.1- Understand how companies in the energy sector can commit themselves to sustainability through programs and investments aimed at caring for the environment by minimizing environmental and social impacts. 2- Understand that corporate investments in sustainability have a positive impact on brand reputation and customer validation.3- Discuss the advantages and disadvantages of different approaches to social marketing: technological, informational, educational and behavioural, aimed at helping consumers save energy and water.