Theoretical background: Responsible consumption and sustainability: corporate social responsibility, social marketing, and behavioral economics approaches.

BIANCHI ENRIQUE CARLOS; VAZQUEZ BURGUETTE, JOSE LUIS; M. MERCEDES GALAN - LADERO; ANA LANERO CARRIZO; BIANCHI ENRIQUE CARLOS; VAZQUEZ BURGUETTE, JOSE LUIS; M. MERCEDES GALAN - LADERO; ANA LANERO CARRIZO

Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing and Behavioral Economics.

Springer Texts in Business and Economics?. Springer.

Lugar: Cham; Año: 2023; p. 1 - 10

The evolution of society and economic activity, particularly during the 20th century, has created conditions that threaten the environment at the planet level, as well as the prosperity and well-being of society (Belz, Peattie & Galí, 2013). The world scenario is changing as a result of current growth trends. The concentration of economic power, the denationalization of economies, the forms of production and consumption, market systems, socioeconomic imbalances, environmental impacts and the effects of the presence of human beings on the planet constitute an unprecedented legacy.From this renewed vision, a broad concept of responsible consumption arises, defined as "the consumption that has less negative impact or more positive impact on the environment, society, the self, and the other-beings" (Ulusoy, 2016, p. 285). Different approaches are considered to face the challenges of sustainability and climate change: Corporate Social Responsibility (CSR), Social Marketing and Behavioral Economics (BE).