Communication studies in spain. A process of adaptation to the European Higher Education Area (EHEA)

SILVIA OLMEDO SALAR; ALEJANDRO ÁLVAREZ NOBELL; ISABEL RUIZ MORA

Preparing for the Future: Studies in Communication Sciences in the EHEA

Fragua

Lugar: Madrid; Año: 2010; p. 39 - 54

In Spain, as in the rest of Europe, during the year 2010 the adaptation of communications studies at the European Higher Education Area (EHEA) will be completed, seeking for responses to the demands, challenges and goals described in the so-called "Bologna Process", as well as satisfy the society expectations towards the new educational horizon. As result of this situation our study comes up in order to critically analyze the new content and training proposals in the Communication Sciences graduates, discovering the future profiles of new graduates, we conducted a systematic and comparative study of the objectives, fields of knowledge (subjects), content and competences described in the new and old plan of studies in Spanish Universities. The sample selection has been narrowed down to those centres (publics and privates) with more seniority and providing the three official communication studies: Advertising and Public Relations, Audiovisual Communication and Journalism. Those criteria allow us to obtain a general scene of Spanish educational process.