Congresos y reuniones científicas
Título:
B2C (business to consumer): Building and Constructing an e-business Plan
Reunión:
Congreso; CollECTeR Latam 2006; 2006
Institución organizadora:
Universidad Técnica Federico Santa María
Resumen:
The internet business environment is so wide, uncertain and complex that we need to develop a concrete plan to follow and to accomplish; not only in order to communicate the project to one?s work team, but also to present it to other interested parties or possible financing sources.
Thus, the central axis of the project must be exposed in a document: an e-business plan. It must contain answers to key questions, such as why would clients buy on this website? what makes the company unique? what factors will make it profitable?